• About

    Introducing Auraa Store, a celebration of India's rich cultural heritage through an exquisite collection of handcrafted sarees. Founded with passion and a commitment to preserving the authentic traditions of Indian craftsmanship, our brand is a labor of love born from the collaboration of two sisters.

    At Auraa, we take pride in curating a diverse and captivating assortment of sarees, each telling a unique story from different states across India. Our collection is a vibrant tapestry of colors, textures, and patterns, reflecting the distinct and time-honored artistry of Indian handloom and craftsmanship.

    With a focus on originality and quality, our sarees showcase the skills of skilled artisans who have mastered the art of hand weaving, embroidery, and embellishments. We aim to provide our customers with not just a piece of clothing but a cherished masterpiece that embodies the cultural essence of India.

    Join us on this journey as we embark on a mission to weave together the diverse threads of India's cultural fabric. Discover the elegance of handcrafted sarees that transcend trends and celebrate the enduring legacy of Indian artistry with
    Auraa.

  • Vision

    Our commitment to authenticity extends beyond the products themselves. We strive to foster sustainable and ethical practices in every aspect of our business, ensuring that the artisans receive fair compensation for their exceptional work. By choosing Auraa, you are not just acquiring a saree; you are becoming a part of a movement to preserve and promote India's rich textile heritage.

    We aspire to provide our customers not just with clothing but with cherished masterpieces that embody the cultural essence of India.

  • Mission

    Beyond the products themselves, our vision extends to fostering sustainability and ethical practices in every facet of our business. Auraa store is dedicated to ensuring that our artisans receive fair compensation for their exceptional work, inviting our customers to be a part of a movement that preserves and promotes India's rich textile heritage.

    Discover the elegance of handcrafted sarees that transcend trends and join us in celebrating the enduring legacy of Indian artistry with Auraa Store.